Scottish Business Network Conference
Scottish Business Network Conference Atlanta, Georgia – In January, Jim (docs24, CEO) had the privilege of being a guest speaker at the Scottish Business Network’s inaugural conference. Hosted by the British Consulate in Atlanta and attended by the Consulate General, the event saw 30+ companies with Scottish roots or connections attend, including NCR and Coca […]
5 Things You Need to Know About GDPR for Direct Mail Marketing
5 Things You Need to Know About GDPR for Direct Mail Marketing How will the GDPR impact your marketing mix? Many of you will already be working to ensure your data activities comply with the new standards. If you use data but haven’t started reviewing what your company needs to do to be compliant, we […]
How to Deliver a Successful Direct Mail Campaign
How to Deliver a Successful Direct Mail Campaign Despite the popularity of new and growing forms of online advertising, direct mail campaigns are still a very effective way to reach out to your target audience. When directed towards a large number of people, your results can be significant. However, good results don’t necessarily come easy, […]
What a Marketing Portal is And Why You Need One Now
What a Marketing Portal is And Why You Need One Now A marketing portal is a key resource used to create, manage and distribute branded marketing content. It helps teams control their brand messaging, while giving team members the opportunity to personalise assets of their own. The larger a company, and the more branches, franchises, […]
How Retailers Can Increase ROI with Direct Mail Campaigns
How Retailers Can Increase ROI with Direct Mail Campaigns Direct mail is a powerful channel for getting your message into the hands of your best prospects. Through targeting, persuasive messaging and proven direct response techniques, you can use direct mail campaigns to generate a consistent flow of new sales leads. Having worked with a number […]
Identify Your Target Market in 5 Easy Steps
Identify Your Target Market in 5 Easy Steps Conducting successful marketing campaigns require a good understanding of the target market. Since consumers have different buying habits, you can’t target everyone. Small businesses can effectively compete with large companies by targeting a niche market. Many businesses say they target “anyone interested in my services”. Some say […]
Creating Your Brand Identity With Marketing Portals
Creating Your Brand Identity With Marketing Portals Today’s business owners and stakeholders know that the customer lifecycle is as simple as the traditional sales funnel. They have various touchpoints to manage, each requiring different methods and complex approaches for meaningful engagement. As your organisation’s content is being prepared for relevant marketing channels, how will it […]
5 Tips to Maximise Your Print Marketing ROI
5 Tips to Maximise Your Print Marketing ROI The ultimate goal with any marketing campaign is a high return on investment. Follow our simple tips to boost your print ROI and achieve the desired results, whether it’s creating more leads or closing a sale. 1. Target the right audience Your audience represent the people who […]
5 Direct Mail Ideas to Drive Local Business
5 Direct Mail Ideas to Drive Local Business You have probably heard before that “print is dead”. However, the data proves direct mail is still at the top of the list when it comes to marketing strategies for finding and keeping customers. Not only are people 4 times more likely to open direct mail versus […]
How to Increase Customer Loyalty With Direct Mail
How to Increase Customer Loyalty With Direct Mail Businesses today are reconsidering their marketing strategies to include current digital technology but one aspect has not changed, and that is the need for communication to the consumer. The current digital marketing tools do not replace the need for brochures, flyers and many other promotional items delivered […]
